Top 10 Marketing & Sales Funnel Templates Perfect for Startups

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Imagine this: you have a "magical system" pulling in traffic from multiple online platforms—turning that traffic into actual revenue flowing into your business bank account. Sounds like a dream? It isn’t.

With the right sales funnel, you can effortlessly capture traffic, generate leads, and guide prospects through every stage of the buyer’s journey—turning cold strangers into warm, ready-to-buy leads.

In this blog, we’ll break down:

• What a sales funnel actually is

• The core stages of an effective funnel

• Proven templates to plug into your business

• Actionable tips to build your own

Let’s get into it!

What is a Sales Funnel?

A sales funnel (also called a conversion funnel) maps the journey a potential customer takes—from first discovering your business to actually making a purchase. At each step, you tailor your content to their mindset, moving them closer to conversion.

It’s based on the AIDA model:

• Awareness – They find you.

• Interest – They’re curious.

• Desire – They want it.

• Action – They buy it.

And yes—it’s been around since the late 1800s (shoutout to St. Elmo Lewis), but it’s more relevant than ever.

Whether you’re running ads, building a startup, or just trying to stop ghosting on your landing page—you need a funnel.

The 3 Stages of a B2B Sales Funnel

Let’s talk structure. Most B2B funnels break into three parts:

TOFU – Top of Funnel (Awareness)

This is where the magic begins. Your audience doesn’t know you yet, or they barely do. Your goal here? Get noticed.

Create valuable, engaging content—blogs, videos, social posts—that make your ideal customer think, “Hey, this might be worth checking out.”

MOFU – Middle of Funnel (Consideration)

They know you now. Maybe they signed up for a freebie or watched a webinar. Here’s where you nurture.

Send emails. Share case studies. Offer deeper content that proves your solution is right for them. This is where your MQLs (Marketing Qualified Leads) become SQLs (Sales Qualified Leads).

BOFU – Bottom of Funnel (Decision)

They’re interested. They’ve compared. And now—they’re this close to buying.

Your job? Seal the deal. Demos, free trials, discount offers—anything to remove friction and make conversion easy.

As you dive deeper into this topic, you'll discover various interpretations of the funnel, each with different stages in the sales process. For instance, some experts include an additional stage — the "loyalty" phase — which emphasizes customer satisfaction post-purchase and focuses on fostering long-term, loyal relationships with your clients.

Sales Funnel v/s Marketing Funnel

What’s the difference?

The term "sales funnel" is often confused with a similar concept — the "marketing funnel."

In the past, B2B sales followed a straightforward, linear process. Marketers would first introduce the buyer to the company, using the marketing funnel to familiarize leads with the brand. Once the leads were well-informed and ready to explore solutions, the sales team would step in, making the sales funnel a natural extension of the marketing funnel.

Today, that linear process no longer holds up. Buyers are more informed, often entering the sales process with prior knowledge of the company and its offerings. This shift has blurred the line between the marketing and sales funnels.

In response, the business world adopted a new strategy known as "smarketing," where marketing and sales teams work in sync to ensure a seamless customer journey, resulting in a closed-won deal.

In this post, we’ll explore the sales funnel from a sales and marketing alignment perspective, highlighting this collaborative approach.

Why Sales Funnel Are Important?

According to experts, only 10-15% of the leads you gather typically convert into customers. That's why creating a highly efficient sales funnel is essential to increasing this conversion rate and driving business growth.

Here are some key benefits you'll gain by incorporating a sales funnel into your process:

• Increased productivity: Understanding why certain prospects aren’t ready to buy helps you identify your ideal customer, allowing you to focus on qualified leads and stop wasting time on those unlikely to convert.

• Improved forecasting: By tracking prospect behavior at each stage, you can more accurately predict sales outcomes. For example, you'll know how many leads are needed to hit your sales targets.

• Enhanced customer relationships: A sales funnel gives you insights into what’s holding leads back from progressing, allowing you to better meet their needs and build stronger connections.

• Product development insights: As you learn what prospects expect at every stage, you can refine and enhance your product or service based on those insights.

• Boosted ROI: Ultimately, sales funnels improve your return on investment (ROI). Once built, they allow you to automate multiple processes, making it easier to sell and resell your products.

With so many advantages, it’s clear that creating a well-structured sales funnel is key to boosting your sales. We're here to help! 🙂

Top A/B Tested Funnel Templates For Sales & Marketing

We’ve gathered some powerful templates for your sales and marketing campaigns, providing you with a trusted resource to help you craft effective sales funnels. Don’t hesitate to take advantage of them as you build your strategy!

1). First sell & Upsell oriented funnel template

This funnel template is perfect for two key objectives:

1) Attracting potential customers who haven’t shown interest in your product yet, and

2) Encouraging your existing customers to make additional purchases.

Start by offering a low-ticket item to grab their attention — think free trials, demos, or affordable monthly subscription plans.

Once they’ve made that initial small purchase or experienced your product, qualify them and move into upselling. At this stage, present an irresistible offer, such as a discounted rate, while highlighting the savings and added value they’ll gain from upgrading.

If you're a start-up with a tight budget and can’t invest in paid ads for product promotion, there are effective alternatives like creating a product landing page or leveraging social media platforms. These options offer cost-efficient ways to boost visibility and engage your audience without breaking the bank.

2). Lead Magnet sales funnel template

Generating leads can be challenging, but if your company takes an inbound approach, a lead magnet sales funnel can be a game-changer. Here’s how it works step by step:

First, create a valuable free offering for your website visitors, such as a case study, whitepaper, ebook, or in-depth industry report, in exchange for their contact information.

Once they’ve submitted their email addresses, follow up with a "Thank you" email that includes the promised freebie. Now, you’ve built a list of leads you can nurture through relevant content and compelling offers, moving them further down the funnel.

3). Product launch funnel template

Lead magnets are also great for product launches!

Here’s a simple template to get started: Begin with an opt-in form that promises your prospects high-quality promotional content, such as an email featuring a sales video, in exchange for their contact details.

Next, send a series of 3-4 educational videos that offer practical, valuable insights into your product, explaining how it works and the benefits it provides. Remember, these videos should deliver genuine value to your prospects.

By doing this, you'll build rapport with potential customers, nurturing the relationship to a point where they’re more inclined to purchase your newly launched product or service.

Important Elements Of A Sales Funnel

You may have noticed that most sales and marketing funnel templates share common elements that form the foundation of successful funnel strategies.

Let’s take a closer look at some of the most common components:

Ads are a key element in generating leads, whether through Google or social media platforms like LinkedIn and Facebook. This step is essential for fueling your sales funnel with potential customers.

However, if paid advertising isn't in your budget, there are alternative methods to boost brand awareness, such as email marketing, video content, and audio channels like podcasts.

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• Build omnichannel cold email campaigns and automate key actions like personalized messages and connection requests.

• Work within intelligent safety limits, with built-in delays between LinkedIn activities to safeguard your data.

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Lead Magnet: Typically, leads are directed from ads to a landing page that features a valuable lead magnet, such as a coupon, webinar, or ebook, offered for free in exchange for their contact information. This allows you to capture their email and begin guiding them down the sales funnel.

Thank You (TY) / Congratulations Page: After downloading the lead magnet, prospects are redirected to a TY or Congratulations page. This page helps build enthusiasm and encourages them to continue their journey toward a purchase.

Long-Form Sales Page: From the TY page, leads are directed to a long-form sales page, which includes all the key elements of a traditional sales page. This ensures they stay engaged and move further down the funnel without dropping off.

Checkout Page: Once a prospect is ready to buy, they’re taken to a checkout page to complete the transaction.

After-Checkout Email Follow-Up: After purchasing or scheduling a call, customers should receive a follow-up email sequence. The purpose is to keep nurturing them post-purchase, adding more value and turning them into loyal customers and brand advocates.

How To Create First High Conversion Sales Funnel For Your Business?

Now that you’ve got some useful sales funnel templates, let’s wrap things up with effective tips on how to build your funnel like a pro. By following these simple guidelines, you’ll feel more confident when designing sales and marketing funnels for your campaigns.

Know Your Ideal Customer

Start by analyzing your potential buyers and creating a profile of your ideal customer. This ensures your sales funnel targets those most likely to purchase your product or service. Pay attention to their buying habits, preferred communication channels, and the best sources for leads to understand exactly what they need.

Personalize the Customer Journey

As prospects move through your sales funnel, remember they expect a positive, tailored experience at each stage. Personalization helps you connect with leads in a meaningful way and keeps them engaged throughout the process.

Drive Traffic to Your Website

If you're a startup with a limited budget for ads, focus on drawing attention to your website. Without traffic, even the best lead magnets and product pages won’t be effective. Use strategies like SEO, guest posting, email marketing, and blog content to direct potential customers to your site.

Engage Your Customers

Keeping customers engaged throughout the sales funnel is key. Some ways to do this include:

• Writing blog posts that spark interest and encourage interaction.

• Creating educational videos to explain your product in a more dynamic way.

• Using social media to promote your product and directly engage with your audience.

Partner Up With A Marketing Agency

As your customer base grows, managing your sales funnel manually can become overwhelming. Outsourcing tasks like lead generation, pipeline management, and outreach can save time and prevent things from slipping through the cracks. Marketing agencies like Bibble, offers a free CRM and advanced features for startups, can be a game-changer for start-ups.

Bottom Line

Having a well-organized sales funnel makes the process of managing your sales much smoother. We hope these templates and tips will help you create powerful funnels that drive results. And don’t forget to use reliable marketing partner like Bibble to streamline your workflow and maximize your funnel’s effectiveness.